that’s what you can expect at the Vienna ‘Alles für den Gast’.
After all, the advantage of attending a trade fair is that it gives you a chance to speak to fellow trade members and counterparts, not just to experts. The several lounges at the ‘Alles für den Gast-Wien’ allow participants plenty of opportunities to do this.
Look out for unorthodox approaches, innovative products and new possibilities. Freshen up your store of knowledge and capitalise on the benefits.
Top events and features The most important factor in the success of a trade fair for both exhibitors and trade visitors is the content. In
the 21st century much more is expected of a trade fair than a carefully organised row of trade fair booths. So
again this year we have added several events and features to ensure the Alles für den Gast-Wien is the usual
box office hit.
TEA & COFFEE WORLD CUP 201
EUROPE’S LARGEST & MOST COMPREHENSIVE EVENT FOR THE
COFFEE &
TEA TRADES PARALLEL TO THE ALLES FÜR DEN GAST-WIEN:
This international event takes place on the 25th – 27th April 2010 and showcases the entire supply chain required
for the true enjoyment of coffee and tea – from the harvest to the cup. The ‘Tea & Coffee World Cup’ event section
will also be open to trade visitors attending the Alles für den Gast-Wien. This area includes practical workshops on
how to roast coffee, a competition to find the best flavoured coffees, tea tasting sessions and events such as ‘Tea
and Health’ and ‘Trends in the Retail Sector’. The synergies developed by these two perfectly located trade fairs – in
Vienna, the world’s capital city for the culture of coffee drinking, are given a perfect opportunity to unfold as each
show is opened to the clientele of the other.
BARS, PUBS, CLUBS & THEME RESTAURANTS
The Vienna pub, club and restaurant scene can offer some off the coolest hotspots, society meeting places and
‘in’ bars and restaurants in Europe. A typical Vienna phenomenon is the pub around the corner. This section covers
an entire range of establishments and includes everything from products and suppliers in the beverages industry,
lighting and sound equipment, innovative presentations and talks; through to demonstrations of bar keeping and, of
course, a cocktail bar. There’s plenty for your customers to see and do...
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